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Bio

I went to college in beautiful Southern California - Cal State University with a major in Communications and a minor in Marketing. After graduating in 1999 with my bachelor's degree, I began working at one of the most prestigious advertising firms in Los Angeles as an intern, so amazing! During my 4 years at Frasier/Huff Advertising, I serviced such clients as Giorgio Armani, British Airways and The United Way.  After reaching a VP position and making a name for myself in the LA Advertising world, I decided to become an entrepreneur and start my own business.

My Dad and I started a ticket brokering business in 2004 (yes, you could say I was a scalper) and through my internet marketing and SEO, GreatTickets.com became the 3rd largest online ticket agency in the United States.  It was insane, phones ringing off the hook and the sales were awesome - then Google changed their algorithm.  We went from million dollar monthly sales to less than $5,000 a month and we had a staff of 10 people, a huge office, basically tons of overhead.  So, I went back to the drawing board and 6 months later we were back on top for more than 100 of our keywords.  We decided to sell and get off that roller coaster!

After that success, I began to offer my SEO knowledge and methodology to small and medium sized businesses by starting my own company, Spartan Websites.  Offering my team as sub-contractors allowed me the flexibility to work with such clients as Wells Fargo Home Mortgage, Southwest Capital Bank, Blue Star Ointment, Back at the Ranch Boots and many more for less than the big agencies because we all work remotely - no big office, no huge overhead.  I believe in long term relationships that meet the overall online marketing goals of the website, platform, company or individual.

 

I have never looked back since, I have become an industry leader in the Search Marketing Industry (because I am one of 3 women that actually do this - just kidding) and I have been invited to 2 Google forums as an advisor (they were mad at me for breaking their algorithm).  I like to say that I have a love/hate relationship with Google over the years.  I now have over 15 years’ experience working with the Google algorithm and Search Engine Marketing. I am certified in both Google Adwords and Analytics and I am currently working on my Google Webmaster Certification and Adsense Publisher Certification.  Me and my husband, David, live in Bentonville, Arkansas (yes, the HQ of Walmart is here) with our 4 children and we love the outdoors, dirt biking, and snow skiing. I absolutely love my business and I have never regretted taking that first step to becoming an entrepreneur.

Awards and Affiliations

Google Analytics Certification

Google Adwords Certification

Shopify Expert Affiliate

 

Michelle Evans

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@michelleevans

active 2 weeks, 2 days ago