Rod Sims is an emerging leader and energetic wellpreneur earning his title as The Total Wellness Architect. A 2003 graduate of Abilene Christian University, he's built a reputation as a trusted and respected educator, coach, consultant, and writer passionately helping businesses and individuals finally overcome their biggest health and wellness frustrations with customized solutions. Playfully regarded by some as the 'Swiss Army knife of health and wellness' for his versatility, creativity and determination for change, he's a highly sought after compliment for small or large businesses looking to further reap the benefits of having a more educated and aware workforce, but also for busy, singularly focused CEOs and business owners looking to feel and look like a million bucks while they go out and make it. As a Cooper Institute Certified Health Promotion Director, he has helped design and implement programs that have been recognized as the ‘best in North Texas’ while helping them save money and truly empower employees. He has contributed to well over 20 publications for local newspapers, business newsletters, and online radio shows/podcasts and has been featured expert/speaker for several of North Texas’ best companies and organizations. He combines his 15 years of personal health, fitness, and wellness experience with a psychological and spiritual approach in growing BillboardzWellness360, his systematic approach to comprehensive health and wellness. An exercise and sport nutritionist, a lecturer/proctor for World Instructor Training Schools and an online green retail owner, Rod is truly a ‘total wellness architect,' showing us why 'our first wealth is our health.' Rod has been recognized by IdeaFitness as one of the highest rated health and wellness professionals in Dallas/Fort Worth. Mr. Sims is a devoted and trusted advocate for domestic violence victims and their total recovery.