One of the most important assets in your business is your mailing list. While creating trust and connection is essential across your business and marketing, it’s incredibly important when it comes to your mailing list. People have come to your website and decided that not only do they want to receive more from you, but to allow you in their inbox.⁣
⁣
There was a time when we were all excited about email, but now? We’re inundated on a daily basis by spam, work, family, and friends. Email is overwhelming and most people will avoid any unnecessary email at all costs. So the first thing to recognize is someone has chosen to allow you to send them emails and that action should be treated with the utmost respect.⁣
⁣
That said, don’t be afraid to email your list! Many people will begin building a list and avoid emailing about promotions or sending out articles on a regular basis. The fact is, if someone opts into your list, then doesn’t hear from you for months, when you finally send them a message, they’re likely to unsubscribe because they won’t remember why the opted in at all. Additionally, if you only email promotions to your list, most people will opt out.⁣
⁣
Your email list is a huge opportunity to build trust and relationships with your audience. The goal is to provide them with high quality content on a regular basis and keep promotions to a minimum. chad-madden-7HuBEZaehSE-unsplash